Jay Cutler Steps Up to Battle Diabetes

In the 2009 NFL season, Jay Cutler’s success matters to more than just Chicago Bears fans. That is because for each touchdown pass Cutler completes, Eli Lilly and Company will donate $1,000 to the American Diabetes Association’s (ADA) “campership” fund — roughly the cost of sending one child to a attend a week of diabetes camp.

And, this donation is just the start of Cutler’s partnership with Lilly. For each pass that Cutler completes during the 2009 season, Lilly will donate an additional $100 to the “campership” fund.

Run primarily by the ADA, diabetes camps are an important place for children to connect and learn more about managing their diabetes. With the diagnosis of type 1 diabetes on the rise in children across North America, these camps serve as an important vehicle to help inspire children with diabetes to achieve their goals – and let them see that diabetes doesn’t have to stop them from being who they want to be.

Diagnosed with type 1 diabetes following his sophomore season in the NFL, Cutler has become more involved in raising awareness about diabetes. During this past off season he visited children’s hospitals across the country and helped families affected by diabetes.

To find out more about this campaign, please visit www.touchdownsfordiabetes.com

You can also watch Jay tell his own diabetes story at http://inr.mediaseed.tv/Cutler_36900/

Produced for:  Eli Lilly and Company

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